AXION
CONTROLLERS

READING
THE STRUCTURE OF THE MARK.

The symbol combines four diagonal arms and four directional elements around an open centre. It evokes intersecting axes and controller inputs. The boards isolate parts of the original vector artwork to show how they come together.

01 / Diagonal structure

02 / Four directions

03 / The complete mark

Space, contrast, reduction.

The proposed usage rule reserves at least one module x around the mark, where x is one eighth of the symbol width. The mark retains the same construction in positive and reversed monochrome versions.

Reduction study / 64, 40, 24 px

COLOUR
AS A SIGNAL.

Deep navy supports the imagery and interface; lime identifies actions and selections, while off-white keeps text and data readable. On the website, the Inter sans-serif family organises headings, descriptions and technical information.

TAKE OVER.
TAKE CONTROL.
TAKE AXION.

STRUCTURE, IMAGES,
NAVIGATION.

I worked on the website as the meeting point of visual identity, photography and product information. The work covers page structure, content hierarchy and the adaptation of materials to digital formats.

FORM, GRIP,
DETAIL.

I shot all the product photography and handled selection, editing and the final image treatment. General views show the controller, while close-ups document the grip, rear inputs, triggers and finishes.

FROM TECHNICAL DETAIL
TO PUBLICATION.

I designed Instagram publications to present models, components and updates. The MH4 campaign uses a sequence of subjects: controller, rear buttons, Smart inputs, sticks and USB-C connectivity. Headlines, colour and product details hold the series together.

THE BRAND
ON THE PLAYER’S CHANNEL.

Player graphics bring Axion into Twitch channels: a static affiliate visual and an animated banner. New-colour announcements apply the same visual language to the vertical story format.

TWITCH / APPLICATION MOCKUP — ORIGINAL BANNER, DEMONSTRATION CHANNEL.

FROM THE CAMPAIGN
TO THE WEBSITE.

Website banners bring the product colour variants into horizontal compositions. Photography and editing keep surfaces and finishes recognisable across formats.

LETTERS BUILT
FROM CONTROLLER INPUTS.

Experimental lettering derives the five letters of AXION from controller input shapes. The original composition becomes a display font with a dedicated interactive specimen.