AZIENDA PIÙ SRL

The project began with the need to transform the previous mark into a more contemporary, recognisable and versatile identity without losing clarity or trust.

The system was developed to create consistency across physical and digital applications, from institutional communication to the web experience.

The new brandmark geometrically combines A, P and the “+” symbol into one autonomous, proprietary sign. The plus becomes part of the structure rather than an added element.

The system is designed to work both as an independent symbol and within the full Azienda Più Broker lockup.

The palette is built around the contrast between deep and bright blues, with clear roles across institutional communication, accents, calls to action and digital backgrounds.

Royal Blue, Deep Navy, Midnight and Warm White allow the system to retain the same visual voice across different media.

The website brings the visual system into a more direct digital experience: large typography, deep backgrounds, bright accents and a hierarchy built around the relationship with the client company.

Web design is not treated as a separate application, but as a continuation of the identity.

Animations, transitions and responsive behaviour are part of the website language. Motion supports navigation without separating itself from the graphic system.

The videos show the project in its actual behaviour rather than only as a sequence of static screens.

The identity extends into stationery, business cards and NFC cards while preserving the relationship between brandmark, typography, blue and white space.

The applications show how the same system can change scale and material without losing recognition.