COLLAPSE
SS25
CAPSULE 01
An on-the-road campaign with denim, a red roadster and summer light. Photography, styling and graphic communication build the capsule’s story.
AN ITALIAN
ROAD TRIP.
A red roadster, an orange wall, denim and direct sunlight. The campaign builds a road-trip story through photographs, garment details and graphic communication.


ON THE ROAD.
The car becomes part of the set: colour, close framing and overhead views connect the product with the visual world of the road trip.




THE GARMENT,
UP CLOSE.
Denim takes centre stage: silhouette, construction, stitching and styling details stand out against the orange backdrop.



TOUR
COLLAPSE.
The original compositions turn photographs into cover art and promotional material. They document the launch alongside the archival Summer Sale poster.


THE JOURNEY
CONTINUES.
The An Italian Road Trip film and the Summer Sale promotional piece complete the campaign story. Sales material is preserved as a communication archive.
CONCEPT
TO EXECUTION.
I developed the visual identity and creative direction, working on the shoot, photographic editing and published content.
PROJECT CREDITS
- Identity and creative direction
- Filippo Mantini
- Photography, retouching and editorial content
- Filippo Mantini
- Brand
- COLLAPSE
