COLLAPSE
SS25
CAPSULE 02
Matching sets, denim and raglan T-shirts in a domestic setting. The SS25 / Capsule 02 campaign connects photography, styling and graphics, from the Free Flowers poster to the launch content.
ONE HOME.
A WHOLE
VISUAL WORLD.
Stairs, sofas, a bedroom and a wardrobe. The capsule enters an everyday setting, where clothes, people and objects become part of the same story.
LIVING IN
THE COLLECTION.
The photographs follow the garments through the home. An unmade bed, a game of chess, a moment beneath the staircase: the set becomes a place to wear the capsule.
FREE
FLOWERS.
The flower becomes both a graphic sign and a physical object on set. The SS25 poster wraps the bouquets and reappears in the photographs, connecting the collection identity with its art direction.
FROM GARMENT
TO DETAIL.
Raglan shirts, matching sets, denim and prints. Product studies and worn looks show the capsule’s materials, styling and graphic applications.
COLLAPSE
LOVERS.
Lettering and the launch composition extend the photographic story. Graphics, product and digital content share a recognisable visual language.
THE CAMPAIGN
IN MOTION.
The capsule film and a moment from the set complete the photographic sequence. The documentation also shows the working space, lights and garments before the shoot.
CONCEPT
TO EXECUTION.
I worked on creative direction, shoot production, photography, editing and communication across the brand's digital channels.
PROJECT CREDITS
- Creative direction, photography and post-production
- Filippo Mantini
- Film
- Filippo Mantini / Vittorio Volpi
- Social and website communication
- Filippo Mantini
- Brand
- COLLAPSE